Working the shift they couldn't.
How Floor Coverings International turned after-hours website traffic into 27 booked appointments in a single month.
The Challenge
A great storefront. Not a great closer.
Floor Coverings International runs one of the largest in-home flooring networks in North America — hundreds of franchise locations, each with their own team, territory, and customer base.
Like most franchise brands, their website was doing a solid job of informing visitors. It wasn’t doing much to convert them, especially after hours.
The Result
From 13 leads in December to 22 in a single week.
December
Baseline
January
Steady
February
After UX refresh
Week of February 23
22 leads in 7 days.
More than all of December. More than all of January. In a single week.
“We’ve seen meaningful improvement in interaction rates, time on site, and most importantly, our visitor-to-lead conversion rate. On the operational side, it’s taking pressure off our franchisee’s office managers and staff by handling the routine questions that were eating up phone time. That’s a direct efficiency gain that translates to real dollars saved across the system.”
Matthew Judy
VP Performance Marketing, Floor Coverings International
What The Data Showed
The AGNT wasn’t replacing the sales team.
It was working the shift they couldn’t.
of leads came in after hours
In the windows franchisees simply can't cover.
median time to lead
From a visitor engaging the AGNT to a lead being generated.
booked appointments
Confirmed by the FCI performance marketing team.
What’s Next
Booking appointments in a single conversation.
FCI is moving to direct appointment booking through the AGNT — eliminating the step where appointment preferences get processed as a standard web lead, and allowing visitors to book a confirmed time slot in a single conversation.
“The technology has to scale, it has to integrate without creating new problems, and it has to prove ROI fast. This checks every box. Will’s team has been extremely responsive, collaborative, and clearly understands what it takes to support a complex, multi-location business.”
Matthew Judy
VP Performance Marketing, Floor Coverings International
Want results like these?
Pick a time that works. We’ll walk through how AGNTMKT could work on your site, what a build would look like, and what kind of lift to expect for your network.
- 20-minute Google Meet — no slide deck
- Tailored to your franchise model
- Walk away with a clear next step
Prefer to send a message instead? Use the contact form.