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For franchise development teams, time is the most valuable currency. Yet, far too much of it is spent chasing leads who will never open a location. You know the drill: sifting through inquiries from candidates who lack the capital, the timeline, or the territory availability to move forward. Meanwhile, your ideal franchisee might be visiting your site at 11 PM, looking for answers that aren't there. The Franchise Development AGNT  was built to solve this exact problem. It is

If 2023 was about discovery and 2024 about experimentation, then 2025 has become the year of "pilot purgatory." A recent McKinsey global survey  found that nearly 90% of organizations use AI in at least one business function—yet just 39% see any enterprise-level EBIT impact from their investments. Some brands—franchises included—are still figuring out how to use AI effectively. They might deploy tools like chatbots or content generators but aren’t yet integrating them into a

Three years after generative AI burst onto the scene, its adoption is nearly universal. A recent McKinsey global survey found that almost 90% of organizations now use AI in at least one business function. Yet, despite this widespread use, the same study reveals a critical gap: only 39% of companies report any enterprise-level EBIT impact from their AI investments. This disparity isn't a failure of the technology itself. It’s a failure of strategy. Many organizations approach

OpenAI just launched ChatGPT Atlas , an AI-powered browser that promises to transform how people search for information online. While this development might seem like just another tech announcement, it signals a fundamental shift that franchise brands need to understand—and prepare for. The browser wars are heating up again, but this time it’s about AI-first experiences. Your potential customers are about to interact with the web in completely new ways, and their expectations

Franchise brands face a critical challenge: implementing AI solutions that employees and customers actually trust. Recent research shows that companies investing in AI trust-building are nearly twice as likely to see revenue growth rates of 10% or higher . Yet many franchisors struggle to move beyond basic AI experimentation to meaningful implementation. The difference between AI success and failure isn't just about technology—it's about trust. When franchise brands build tru

AI Isn’t a Silver Bullet Generative AI has captured the franchise world’s imagination, but the reality is sobering. A recent MIT survey...

AI Investments Are Booming — But ROI Is Missing A recent MIT report reviewed more than 300 public GenAI initiatives and revealed that...

If you’re working in AI, you’ve seen the terms: Large Language Models (LLMs) and Small Language Models (SLMs). Most people talk about...

In today’s competitive digital landscape, franchise brands face a hard truth: generating leads is no longer enough. You need to know...

Franchise brands are under increasing pressure to capture, qualify, and convert leads—faster and more cost-effectively than ever....

In today’s franchise landscape, fast, qualified lead generation is a top priority — but it's also one of the greatest challenges....

What Are AI Sales Assistants in Franchise Development? AI sales assistants are advanced chatbots designed to score leads and guide...

Franchise brands don’t just need fast answers — they need every customer interaction to be intelligent, on-brand, and built to scale. As...

Google’s AI Overviews have been live for just over a year—and the impact is no longer theoretical. Search impressions on Google have...

AI chatbots have become a foundational technology for websites, delivering automated yet human-like interactions that improve user...