Nurture Agent
Every leadworked.Every location.
The Nurture Agent follows up with every new lead by text and email, responds conversationally, and keeps working until they convert, opt out, or your team takes over. Lead conversion infrastructure, built for franchise and multi-location brands.
Your best leads don’t wait. Neither should your follow-up.
Don’t read about it — talk to it
This time, you’re the lead.
Watch the follow-up happen.
Pick a sample brand and the agent texts you the way it texts real leads — asking real discovery questions, reading every reply, and working toward a booking. Answer honestly, push back, or go quiet. It adapts either way.
Texts you in seconds
The first message lands while you're still on this page.
Reads every reply
Answer, ask, push back — every response is written off your last message.
Works toward the goal
Each brand has one job, like booking a swim assessment or a trial class. Watch it steer there.
Wraps up clean
A few texts, a clear close, and it stops. Reply STOP anytime and it's done.
Case Study: IMAGE Studios
What it looks like in the real world.
IMAGE Studios runs the Nurture Agent — theirs is named Sally — across participating locations, and reconciles every outcome directly against the brand’s CRM. Not messages sent. Verified conversions.
leads worked
verified conversions
goal conversion rate
Before and after
Across six locations with at least 60 days of operating history, the pooled conversion rate was 13.0% before Sally and 20.9% after she launched. That’s an observed before-and-after comparison, not a claim that Sally alone caused the entire difference.
More than messages
At one location, 22 of 75 worked leads responded but none converted in the CRM. That pointed the brand to a local follow-through problem rather than a lead-engagement problem — the kind of thing that stays invisible without outcome tracking behind the conversations.
One customer’s observed results, not a performance guarantee. Your numbers depend on your traffic, offer, and local follow-through.
See it working against your own lead flow.
The Franchise Follow-Up Problem
Your marketing generates the leads. Follow-up shouldn’t depend on which location gets them.
One manager responds in five minutes. Another follows up tomorrow. Another sends one text and moves on. Speed matters — research consistently finds response rates fall off fast as minutes pass — but the harder problem for a franchise system is doing it consistently at every location.
of deals go to the company that responds first.
drop in conversion odds after the first 5 minutes.
have no dedicated, consistent follow-up process at all.
- Leads arrive nights and weekends, when nobody local is watching.
- Local teams are busy serving the customers already in front of them.
- Most leads take more than one attempt, and second attempts rarely happen.
- Corporate can’t see where the process is breaking, location by location.
The Nurture Agent gives every participating location the same follow-up system, without asking local teams to become marketers.
Capture is the start. Conversion is the job.
Corporate sets the brand rules once. Every participating location runs inside them with its own calendar and local details.
How it works
Engage immediately
A lead comes in from your CRM, website forms, paid media, or your chat agent, and follow-up starts in seconds under your brand’s configured rules.
Have a conversation
Not a drip campaign. The agent reads every reply and answers in context — pricing, timing, locations, objections — the way a great front-desk rep would.
Keep working
If a lead goes quiet, the agent continues a structured cadence. It stops the instant they reply, and picks back up if they go silent again.
Move the lead forward
When the lead is ready, the agent books the appointment, hands the conversation to your team with full context, and updates your CRM.
Built for the network
The agent closes the loop after the conversation too: it keeps checking lead outcomes in your CRM for 60 days, records status and conversion dates, and rolls everything into network reporting — so you can see which locations convert, which stall, and where handoffs break down.
One Flat Rate Per Location
$59 a month. Every lead gets worked.
No tiers, no message caps, no per-lead metering. A location with 10 leads and a location with 100 pay the same $59.
Per participating location
One-time activation of $199 per location covers configuration, calendar connection, testing, and launch.
Corporate can pay centrally, or franchisees opt in and the charge rides on your existing brand invoice.
Everything a location needs, included:
- Lead ingestion from your CRM and lead sources
- SMS and email follow-up
- Conversational AI responses, in context
- Structured multi-touch cadence
- Location-specific details in every conversation
- Timezone and quiet-hours rules
- Calendar or booking goal where applicable
- Warm handoff to your team
- Instant opt-out handling
- Outcome syncing back to your CRM
- Corporate reporting and dashboard
- Standard network configuration
Franchise Development Nurture
Up to 300 new candidates a month. Includes automated follow-up, conversational responses, qualification, scheduling, and sales-team handoff. One-time onboarding & integration from $1,500. Larger candidate volumes are priced custom.
FAQ
Frequently asked questions
The questions franchise leadership asks before turning follow-up over to an AI agent.
Ask us something elseThe agent receives the lead, makes first contact within seconds, and keeps following up on a structured cadence. It answers questions conversationally, works toward the location's goal — a booking, a consultation, a tour — hands off to your team when the lead is ready, stops when it should, and records what happened in your CRM. That's the promise: every lead your location receives gets worked.
Trusted by
multi-location brands.
See what happens
Every lead
gets worked.
We'll show you how the Nurture Agent fits into your existing lead flow, CRM, and franchise network.
Book a walkthrough