Nurture Agent

Every lead worked. Every location.

The Nurture Agent follows up with every new lead by text and email, responds conversationally, and keeps working until they convert, opt out, or your team takes over. Lead conversion infrastructure, built for franchise and multi-location brands.

See it workBook a walkthrough

Your best leads don’t wait. Neither should your follow-up.

Don’t read about it — talk to it

This time, you’re the lead. Watch the follow-up happen.

Pick a sample brand and the agent texts you the way it texts real leads — asking real discovery questions, reading every reply, and working toward a booking. Answer honestly, push back, or go quiet. It adapts either way.

Texts you in seconds

The first message lands while you're still on this page.

Reads every reply

Answer, ask, push back — every response is written off your last message.

Works toward the goal

Each brand has one job, like booking a swim assessment or a trial class. Watch it steer there.

Wraps up clean

A few texts, a clear close, and it stops. Reply STOP anytime and it's done.

1. Pick a sample brand

2. Tell the agent who to text

US mobile numbers only. Limit 3 demo runs per number per day.

Case Study: IMAGE Studios

What it looks like in the real world.

IMAGE Studios runs the Nurture Agent — theirs is named Sally — across participating locations, and reconciles every outcome directly against the brand’s CRM. Not messages sent. Verified conversions.

1,122

leads worked

211

verified conversions

18.8%

goal conversion rate

Before and after

Across six locations with at least 60 days of operating history, the pooled conversion rate was 13.0% before Sally and 20.9% after she launched. That’s an observed before-and-after comparison, not a claim that Sally alone caused the entire difference.

More than messages

At one location, 22 of 75 worked leads responded but none converted in the CRM. That pointed the brand to a local follow-through problem rather than a lead-engagement problem — the kind of thing that stays invisible without outcome tracking behind the conversations.

One customer’s observed results, not a performance guarantee. Your numbers depend on your traffic, offer, and local follow-through.

The Franchise Follow-Up Problem

Your marketing generates the leads. Follow-up shouldn’t depend on which location gets them.

One manager responds in five minutes. Another follows up tomorrow. Another sends one text and moves on. Speed matters — research consistently finds response rates fall off fast as minutes pass — but the harder problem for a franchise system is doing it consistently at every location.

78%

of deals go to the company that responds first.

~80%

drop in conversion odds after the first 5 minutes.

Most locations

have no dedicated, consistent follow-up process at all.

  • Leads arrive nights and weekends, when nobody local is watching.
  • Local teams are busy serving the customers already in front of them.
  • Most leads take more than one attempt, and second attempts rarely happen.
  • Corporate can’t see where the process is breaking, location by location.

The Nurture Agent gives every participating location the same follow-up system, without asking local teams to become marketers.

Capture is the start. Conversion is the job.

01

Engage immediately

A lead comes in from your CRM, website forms, paid media, or your chat agent, and follow-up starts in seconds under your brand’s configured rules. No manual handoff. No waiting for someone to check an inbox.Nurturing picks up wherever your chat agent leaves off, whether it’s a franchise development agent qualifying candidates or a consumer agent booking appointments.

02

Have a conversation

Not a drip campaign. The agent reads every reply and answers in context — pricing, timing, locations, objections — the way a great front-desk rep would.

03

Keep working

If a lead goes quiet, the agent continues a structured follow-up cadence instead of relying on someone at the location to remember. It stops the instant they reply, and picks back up if they go silent again.

04

Move the lead forward

When the lead is ready, the agent books the appointment, hands the conversation to your team with full context, and updates your CRM. When the lead declines or opts out, it stops.

Same agent. Two very different jobs.

The technology underneath is shared. What it’s working toward, and how it’s priced, is not.

Consumer

Leads that belong to a location

For brands where the lead is a customer and the conversion happens locally. Every lead the location receives gets worked toward its goal:

  • Appointment and estimate requests
  • Consultations and tours
  • Membership inquiries
  • Local service leads

Priced flat, per participating location.

Franchise Development

One central candidate funnel

For your franchise development team, nurturing candidates through a longer sales cycle. The agent:

  • Responds to candidates immediately
  • Answers franchise questions
  • Qualifies and collects key information
  • Nurtures long sales cycles
  • Schedules discovery calls
  • Hands qualified candidates to your team

Priced on new candidates enrolled each month — there’s no location to price against.

Network-Level Control

Built for the network, not just the individual lead.

Corporate sets the brand rules once — quiet hours, time zones, channel preferences, opt-out handling — and every participating location runs inside them with its own calendar and local details. Then the agent closes the loop: it keeps checking lead outcomes in your CRM for 60 days, records status and conversion dates, and rolls everything up into network reporting, so you can see which locations convert, which stall, and where handoffs break down.

Centralized brand rulesLocation-specific configurationLocation calendarsCRM integrationQuiet hours and time zonesChannel preferencesBuilt-in opt-out handlingConversation visibilityLead status and conversion trackingLocation performanceHuman handoffException reporting

One Flat Rate Per Location

$59 a month. Every lead gets worked.

No tiers, no message caps, no per-lead metering. A location with 10 leads and a location with 100 pay the same $59.

Per participating location

$59/location/month

One-time activation of $199 per location covers configuration, calendar connection, testing, and launch.

Corporate can pay centrally, or franchisees opt in and the charge rides on your existing brand invoice.

Everything a location needs, included:

  • Lead ingestion from your CRM and lead sources
  • SMS and email follow-up
  • Conversational AI responses, in context
  • Structured multi-touch cadence
  • Location-specific details in every conversation
  • Timezone and quiet-hours rules
  • Calendar or booking goal where applicable
  • Warm handoff to your team
  • Instant opt-out handling
  • Outcome syncing back to your CRM
  • Corporate reporting and dashboard
  • Standard network configuration

Franchise Development Nurture

Up to 300 new candidates a month. Includes automated follow-up, conversational responses, qualification, scheduling, and sales-team handoff. One-time onboarding & integration from $1,500. Larger candidate volumes are priced custom.

$1,000/month

Frequently asked questions

The questions franchise leadership asks before turning follow-up over to an AI agent.

The agent receives the lead, makes first contact within seconds, and keeps following up on a structured cadence. It answers questions conversationally, works toward the location's goal — a booking, a consultation, a tour — hands off to your team when the lead is ready, stops when it should, and records what happened in your CRM. That's the promise: every lead your location receives gets worked.

No. Automated blasts send the same messages on a timer whether the lead responds or not. The agent reads each reply and answers in context, adapts to where the lead is, and stops the moment they engage. It behaves like a person, not a schedule.

No. It plugs into your existing lead flow and CRM, works the lead, and writes everything back — messages, status, and outcomes. Your team keeps the tools and workflow they already use; it just fills up with warmer leads.

Website forms, paid media, CRM records, chat agent conversations, and supported third-party sources. If it lands in your lead flow, the agent can pick it up.

Yes. Every participating location gets its own calendar connection, local details, and routing, all inside the brand rules corporate sets once. A lead in location 4 gets the same quality of follow-up as a lead in location 40, with the local specifics right.

The agent hands the conversation to the right team with full context — the transcript, the lead's status, and what they're asking for — and notifies them so nothing sits unworked. Your people pick up a warm conversation, not a cold record.

No. Consumer nurture activates per participating location. Corporate can roll it out network-wide, or franchisees can opt in location by location.

No. The $59 covers a location's normal lead volume, so a slow month and a great month cost the same. We don't publish message allowances, and we don't bill a franchisee more because their marketing worked.

Two ways. Corporate pays centrally for participating locations, or franchisees opt in and the charge rides on the brand invoice they already pay. Either way it's $59 per location per month, plus a one-time $199 activation covering configuration, calendar connection, testing, and launch.

By candidate volume, not locations. Franchise development is one central team feeding a candidate funnel, so pricing tracks new candidates enrolled each month — not texts sent, active conversations, or contacts sitting in your database.

Communication safeguards are built into the workflow: instant opt-out handling, configurable communication windows, time-zone awareness, and brand-level rules for what the agent says and when it stops. When someone opts out, the agent stops.

Still have questions?

Talk to us

Trusted by multi-location brands

IMAGE Studios
MassageLuXe
IV Nutrition
Floor Coverings International
Franchise Assembly
FranNet
British Swim School
JunkStart Junk Removal

See what happens when every lead gets worked.

We’ll show you how the Nurture Agent fits into your existing lead flow, CRM, and franchise network.

Book a walkthroughTry the demo