Zero in on the leads that can actually open — and stop chasing the ones who won’t.
Not all leads deserve your time. AGNTMKT’s AI Lead Scoring solution helps you identify high-potential franchisees faster — automatically enriching, scoring, and routing every inquiry based on your brand’s ideal profile.
Whether you use it on its own or as part of your Franchise Dev AGNT, it’s the fastest way to clean up your pipeline and accelerate your close rate.
How It Works
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1. We Enrich the Lead
Each inquiry is enhanced in real time using third-party data:
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Location and market availability
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Business ownership history
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Liquidity signals
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Digital footprint
2. We Score It Based on Your Brand's Priorities
You define what makes a great franchisee — we translate that into logic:
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$250K+ liquid capital? Score up.
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Ready to open in 6–12 months? Score up.
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Wrong territory? No timeline? Low intent? Score down.
Every variable is customizable and weighted to reflect your team’s priorities.
3. We Route It Automatically
Hot leads are flagged and sent to your sales team. Cold or unqualified leads move into a nurture track — no manual triage required.
4. It Gets Smarter with Use
As you engage and close deals, our AI adapts the scoring model to what’s actually converting. The more you use it, the sharper it gets.
Why Brands Love It
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Custom scoring model built around your ideal franchisee
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Cleaner pipeline with less noise and faster follow-ups
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Integrated enrichment with public data for deeper lead profiles
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CRM-friendly — fully compatible with your existing tools
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Data-backed prioritization that improves over time
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